When La Vie en Rose, Canada’s leading lingerie and swimwear brand, set out to modernize its digital operations across lavieenrose.com and bikinivillage.com, they needed more than a standard platform upgrade. They needed an intelligent transformation, one that could power US expansion, deliver mobile revenue growth, and ensure 24/7 ecommerce stability, all without disruption to day-to-day business.
Optimizely upgrades
We stepped in as a true strategic partner. In just 24 weeks, we upgraded both brands to Optimizely CMS 12 and Commerce 14. This wasn’t just faster, it was smarter. We performed thorough code analysis, flagged compatibility issues, and accelerated fixes across a shared dual-market codebase. All of this was delivered in parallel with internal OMS and ERP rollouts and deployed precisely around revenue-critical campaign blackout windows.
The outcomes were transformative. Performance of the websites significantly improved. Time to First Byte reduced by 92% on desktop and 84% on mobile. Google Lighthouse performance scores soared past 90 (out of 100). We also achieved a 25% reduction in resource load, boosting site speed, responsiveness and user experience across the board.
Data, tracking and experimentation
Alongside the platform upgrade, we addressed another mission-critical barrier: unreliable data. Our analysts rebuilt the entire GA4 tracking infrastructure, segmenting the Canadian and US markets, realigning event data architecture, and delivering a unified Looker Studio dashboard for senior leadership. With clean, accurate insights in place, our Experimentation team leveraged AI-powered analysis to identify friction points and introduced a mobile-first Quick View with Add-to-Cart feature, rigorously validated through Optimizely experiments.
This work contributed to further growth. Sitewide Add to Cart rates increased by 4.3% year over year, with a 14% uplift driven specifically by the new mobile product listing page Ad to Cart experience, a capability that didn’t exist prior to our involvement.
For an organization with over $120M in annual revenue, improvements like these represent meaningful impact.
AI-powered 24/7 service
With our 24/7 Managed Services, we now proactively monitor both platforms in real time using several AI agents, detect anomalies before they affect users, and keep everything running smoothly during major sales events and updates. Our intelligent incident response system, supported by our global team, ensures that La Vie en Rose operates with peak performance and complete peace of mind - day and night.
This wasn’t just an upgrade, it was an AI-led reinvention. By integrating advanced automation, intelligent analytics, and round-the-clock reliability, we helped La Vie en Rose achieve enterprise-scale digital transformation at speed and set the stage for scalable, insight-driven growth in every market they serve.
